Top 5 reasons to hire a real estate photographer (2019)
Go Back To Previous PagePhotography is an art and can be used as a powerful tool when the time comes to advertise your property. We will list our top 5 reasons for hiring a real estate photographer in NYC. Today, the real estate market is highly competitive, and you need to stand out and market your property the way it deserves. Not only will it be easier to attract potential buyers, but you will also save time by showing the property in its best light. Here are the top 5 reasons to hire a Professional Photography agency like Photostetic. Time to call real estate photographers in NYC!
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1. Market it “right” when you hire a real estate photographer in NYC
Beautiful photos are always essential for marketing a property. But this is not enough. Choosing the proper type of picture, capturing the most valuable asset, plus shooting photos at the right time of the day with the perfect angle are part of the marketing strategy.
It would help if you sublimed the potential buyers by showing them fantastic exterior or interior photos.
Additionally, did you know that only 15% of listings feature high-quality photography, with half of the listings over $1 million using low-quality photos?
2. Gain Credibility
Be more professional and show your client, the seller, that you are investing a lot of money and effort in marketing the property. It will also provide Credibility to your listing. Indeed, the first impression is always the most important.
You have two seconds to grab the buyer’s attention without a photo and 20 seconds with a photo.
3. Sell Faster when you hire a real estate photographer in New York City
Listings with photos taken by professional photographers, such as Photostetic, sell 32% faster. The longer your property is listed on the market, the lower the offers will likely be. Virtual Staging will also greatly help.
Sometimes, a buyer cannot imagine the property with beautiful furniture or different wall paint; having it staged will showcase it from a different angle.
4. Save Time
Professional Pictures, 360-degree virtual tours, and video walkthroughs – those high-end technologies are precious. You don’t want to miss the buyers’ expectations by hiding or misleading anything.
Thanks to those technologies, you can showcase the property right and have only interested buyers calling you.
5. Save money
And because time is money, saving time will also save money. You will only attract interested buyers and those who are less curious. Besides, you will save time on showings by showing it only to more interested people.
Also, did you know that hiring a professional real estate photographer can help you pay fewer taxes? With Photostetic, you will get a professional invoice. Talk to your accountant about it!
Photostetic is a Photography Agency that combines special photographic equipment, the use of virtual reality, the expertise of professional photographers, their passion, and creativity to help owners and agents have every property stand out.
6. Increase click-through rates
High-quality listing photos, especially the right types of photos, can significantly improve your click-through rates, which refers to the number of people clicking on your listings.
For instance, a study found that using an effective twilight photo led to nearly an 8% increase in site clicks. However, capturing professional-quality twilight photos can be a challenging task. Without the right expertise, you may miss out on this valuable opportunity to boost your click-through rates.
7. Stand out in a competitive market
The real estate industry is highly competitive, and it’s more challenging than ever due to the availability of professional-quality websites, business cards, and various marketing materials.
Investing in professional real estate photography can give you an important advantage in this crowded market. By showcasing polished websites, impressive marketing materials, and high-quality photos for all your listings, you enhance your chances of attracting clients and maintaining a competitive edge.
8. Highlight unique selling points
Top real estate photographers not only have expert camera skills but also excel at showcasing a property’s unique selling points. They understand the importance of timing, such as shooting at the right time of day, to capture natural light and effectively emphasize a home’s features.
Does your listing boast an impressive backyard or a stunning view? A skilled photographer can bring these elements to life in their images.
Contact us today to have a professional photographer assist you in marketing your property.
Georges has been working in Wall Street for the last 16 years trading derivatives with hedge funds. He has been an active real estate investor for over a decade. Georges graduated from HEC Business School in Paris and holds a master in Finance from ESADE Barcelona.
