Featuring real estate articles and information to help real estate buyers and sellers. The Nest features writings from Georges Benoliel and other real estate professionals. Georges is the Co-Founder of NestApple and has been working as an active real estate investor for over a decade.
Composing a winning real estate listing description of your property is one of the critical factors for a successful home sale. But how to write it in the most top-notch and attractive way? In this post, you will find the most effective prompts for creating an excellent property description for sale. Here is our 2023 guide on describing your property to maximize a deal, whether you sell “for sale by owner” or work with a real estate agent. This description should end up on the multiple listing service and various consumer real estate websites.
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If you want to create a creative real estate listing or plan to sell your house, discover the top tips below.
A picture is worth 1,000 words. Having professionally looking and quality pictures will help you sell your property faster. Your potential customers shouldn’t have many questions after looking at your house or apartment photos.
Adding photos of all rooms and other spaces of your property is crucial. The most common mistake of many people when describing a home is a failure to take photos from various angles and post pictures of all rooms. Even if some spaces don’t have an excellent look or require serious repair, they must be shared with potential customers.
Focus on the most beautiful parts of your house or apartment. For example, you have a fully renovated and modern kitchen. Add more photos of this space from different corners to your description for potential buyers.
Don’t hesitate to add more benefits to your description. You can divide those advantages into two big blocks. These are internal and external features and amenities. The interior amenities can be as follows:
As for the external features, you can include the following options:
Think about even more advantages of your property. The more points you include in your description, the more chances you have to sell it fast. Feel free to ask the management company for help. For further information, please learn more here.
Using cliches and jargon in your description might provide a negative impression on readers. Too long and wordy sentences don’t look good, either. Your potential customers might not be familiar with some standard abbreviations, so avoid them.
As for the formatting, using bold, italics, and uncommon fonts is unacceptable by most real estate websites. Your description might not even be posted because of using too many capital letters and odd fonts.
Make sure to use paragraphs that logically divide your description into several parts. This approach will make it look more user-friendly and readable, and no one likes to read plain text without paragraphs.
The most important feature of a heading is being short and descriptive. As a rule, it should be focused on the location of the house or apartment. You can also mention the location in your area to give a potential customer a clear idea of where your property is situated. It is also great to drop a word about unique features. For example, the home features:
Your description shouldn’t look like a bunch of adjectives like “fantastic,” “modern,” and “stunning.”
First, you can use not so widely used words in your post.
Second, organize your description logically. A logical fact to another or paying too much attention to only one feature. The solution is maintaining the reader’s interest by placing one fact after another, pointing to a proper structure, and describing only essential details.
An addition that is worth your attention is composing photos and descriptions in matching order.
All in all, creating an astonishing and customer-oriented description is not an easy task. You must use proper voice, tone, and formatting and arrange your description logically. Don’t forget to upload fresh and quality photos and highlight all your house or apartment’s internal and external benefits. Following all these rules will help you attract more potential customers to your property. Work with an agent who will help you through the process.