The Nest

NestApple's Real Estate Blog

Featuring real estate articles and information to help real estate buyers and sellers. The Nest features writings from Georges Benoliel and other real estate professionals. Georges is the Co-Founder of NestApple and has been working as an active real estate investor for over a decade.

201 East 23rd Street, Unit 5E

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IMMEDIATE OCCUPANCY. Over 75% Sold. Residence 5E is a spacious two bedroom, two bathroom home. Featuring a thoughtfully designed space, it has an open concept kitchen, living, and dining area and floor-to-ceiling divided light windows that fill the apartment with natural light, and highlight the elegance of the wide-plank white oak flooring. The primary bedroom suite feels private and luxurious with generous closet space and a double vanity in the bathroom. A full size washer and dryer complete this special home.

Developed by Naftali Group, the design of the residences at The Willow embodies contemporary elegance and refined style. The spacious layouts, serene color palette, and exquisite finishes by Rockwell Group create a welcoming atmosphere throughout. The attention to detail can be felt in each room, especially in the kitchens, which feature honed quartz countertops and backsplashes, a Miele appliance suite, and custom millwork cabinetry with polished nickel hardware and dark nickel accents. Primary bathrooms feature honed Ice Grey stone-slab countertops, radiant floor heating, and luxurious Waterworks fixtures.

The buildings striking hand-laid red brick faade, designed by COOKFOX Architects, pays homage to the architectural fabric of the historic Gramercy neighborhood, with elegant arched bays and oversized windows that create a seamless blend of warmth and modern sophistication.

Each amenity space at The Willow has been meticulously designed by Rockwell Group to create an intimate, club-like atmosphere. The light-filled library, featuring a sleek contemporary fireplace, opens directly to the beautifully landscaped Courtyard Garden. The fitness center and adjacent cedar-clad sauna embrace a light aesthetic, offering residents a peaceful space for wellness. The cinema provides cozy seating, while the Glamercy Music Room offers the ideal environment for practicing, playing, and enjoying instruments. On the Rooftop Terrace, residents can enjoy grilling stations, dining, and lounging areas, all while taking in panoramic city views. Additional amenities include the Mermaid Room for socializing, adjacent to the cinema, and a Childrens Playroom. The lobby is attended 24 hours a day by a doorman. The complete offering terms are in an offering plan available from the sponsor, file number C24-0002. Equal Housing Opportunity. Marketed by Compass Development Marketing Group.



Written By: Georges Benoliel

Georges has been working in Wall Street for the last 16 years trading derivatives with hedge funds. He has been an active real estate investor for over a decade. Georges graduated from HEC Business School in Paris and holds a master in Finance from ESADE Barcelona.

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