The Nest

NestApple's Real Estate Blog

Featuring real estate articles and information to help real estate buyers and sellers. The Nest features writings from Georges Benoliel and other real estate professionals. Georges is the Co-Founder of NestApple and has been working as an active real estate investor for over a decade.

347 West Broadway, Unit 6

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Take the elevator up and arrive directly home. This approximately 2,200 square foot full floor loft at 347 West Broadway pairs authentic SoHo character with a complete renovation that has been meticulously cared for. Key locked elevator entry opens into a dramatic great room where exposed brick, wide plank floors, and high ceilings frame a wall of oversized double-glazed windows. The layout is built for both hosting and daily ease. A large living and dining expanse flows into a sleek open kitchen, anchored by a substantial island and finished with Carrara marble, custom cabinetry, and a curated suite of appliances. Highlights include a Sub-Zero refrigerator with double freezer drawers, a Wolf range vented to the exterior, and a dedicated 50 bottle Sub Zero wine fridge.

Storage and utility are integrated with intention, from tailored closets to custom built ins and a dedicated desk area that fits today’s work from home rhythm. A gallery like corridor creates separation and quiet, leading to two bedrooms, a den/office, and two spa finished baths. The primary suite offers morning light, a private balcony, and generous custom closets. The en suite bath is a calming, design rich retreat with floor to ceiling limestone, double sinks, a deep soaking tub, a glass enclosed rain shower, and radiant heated floors. The guest bath continues the same standard with hand glazed tile, a custom vanity, a rain shower, and radiant heat.

Comfort features include multi zone central air conditioning, a vented washer/dryer, as well as custom lighting, sound and electric shades. Set in a boutique cooperative building in prime SoHo, this is loft living with privacy, polish, and presence.



Written By: Georges Benoliel

Georges has been working in Wall Street for the last 16 years trading derivatives with hedge funds. He has been an active real estate investor for over a decade. Georges graduated from HEC Business School in Paris and holds a master in Finance from ESADE Barcelona.

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