The Nest

NestApple's Real Estate Blog

Featuring real estate articles and information to help real estate buyers and sellers. The Nest features writings from Georges Benoliel and other real estate professionals. Georges is the Co-Founder of NestApple and has been working as an active real estate investor for over a decade.

25 West 28th Street, Unit PH42B

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Buy at the Ritz-Carlton NoMad for one of the most compelling ownership structures in New York City: enjoy a luxury pied–terre with up to 120 days of personal use annually, while placing the residence into the Ritz-Carlton’s professionally managed hotel rental program for the remainder of the year and participating in a revenue share of the profits. Ownership use is limited to 29 consecutive days and 120 total days per year. Notably, this apartment is exempt from New York City’s recently enacted pied–terre tax, offering owners a unique opportunity to maintain a Manhattan foothold without exposure to the additional carrying costs impacting many luxury second-home owners. The building has also legally structured its ownership model to comply with local short-term rental regulations while benefiting from the Ritz-Carlton’s global marketing platform, helping achieve some of the highest nightly rental rates in the city.

Perched nearly 500 feet above NoMad and positioned atop a five-star hotel, PH42B is one of just sixteen residences designed by world-renowned architect Rafael Violy. Commanding some of the most extraordinary downtown views in Manhattan, the residence enjoys all-day natural light, impeccable finishes, legendary service, and access to an unrivaled suite of amenities.

Inside, a Poliform kitchen is appointed with honed quartzite countertops and backsplash, bronzed cabinetry with integrated LED lighting, and a full suite of Miele appliances. Ten-foot ceilings, wide-plank white oak flooring, and custom millwork create a refined and contemporary aesthetic throughout. The primary bath is clad in Bardiglio Nuvolato marble and features a terrazzo sink, acid-etched glass shower and water closet enclosures, and a Duravit soaking tub.

The residence is offered fully furnished and comes complete with the furnishings, accessories, and services synonymous with the Ritz-Carlton brand.

Michelin-starred chef Jos Andrs, twice named among Time’s 100 Most Influential People, oversees the property’s culinary program and operates two acclaimed dining destinations within the hotel: Zaytinya and The Bazaar.

Residents enjoy access to a dedicated wellness floor, including the renowned Ritz-Carlton Spa, the Ritz-Carlton Club Lounge, private event and business facilities, one of downtown Manhattan’s highest cocktail bars with sweeping 360-degree views, an approximately 3,000-square-foot event terrace, and a comprehensive menu of personalized la carte services.



Written By: Georges Benoliel

Georges has been working in Wall Street for the last 16 years trading derivatives with hedge funds. He has been an active real estate investor for over a decade. Georges graduated from HEC Business School in Paris and holds a master in Finance from ESADE Barcelona.

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