The Nest

NestApple's Real Estate Blog

Featuring real estate articles and information to help real estate buyers and sellers. The Nest features writings from Georges Benoliel and other real estate professionals. Georges is the Co-Founder of NestApple and has been working as an active real estate investor for over a decade.

230 East 50th Street, Unit 3A

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A rare, fully gut-renovated prewar gem in the heart of Turtle Bay. This sophisticated residence pairs timeless architectural character with a sleek, modern renovation throughout – no detail overlooked. Currently configured as a 3-bedroom, the layout can easily be converted back to a 2-bedroom, offering flexibility for the next owner.

The expansive living room anchors the home with soaring beamed ceilings and a wood-burning fireplace, framed by brand-new black leaded glass casement windows that bathe the space in natural light. Just beyond, an open chef’s kitchen serves as a true showpiece: a striking waterfall-edge stone island with seating for bar stools, an incorporated cooktop, custom high-gloss cabinetry, and premium Miele appliances including a Fisher & Paykel double dishwasher – designed equally for entertaining and everyday living.

Custom millwork carries throughout the home, including built-in window-seat cabinetry and floor-to-ceiling closets with brass hardware. A standout feature: 2-zone central air conditioning for year-round comfort and control. The generous primary suite offers a serene retreat with abundant storage and tranquil city views.

Set in a well-maintained, full-service prewar co-op with a full-time doorman, elevator, live-in super, roof deck, and laundry in building – all by Midtown and the best of the East Side.

A move-in-ready, beautifully renovated home in one of Manhattan’s most coveted neighborhoods.



Written By: Georges Benoliel

Georges has been working in Wall Street for the last 16 years trading derivatives with hedge funds. He has been an active real estate investor for over a decade. Georges graduated from HEC Business School in Paris and holds a master in Finance from ESADE Barcelona.

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